VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR

Vujasinović, Tanja

Pristup korisnicima matične ustanove

završni rad

VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR

2012. urn:nbn:hr:121:402604

Vujasinović, Tanja

Veleučilište "Marko Marulić" u Kninu
Trgovinsko poslovanje s poduzetništvom

Citirajte ovaj rad

APA 6th Edition

Vujasinović, T. (2012). VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR (Završni rad). Knin: Veleučilište "Marko Marulić" u Kninu. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:121:402604

MLA 8th Edition

Vujasinović, Tanja. "VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR." Završni rad, Veleučilište "Marko Marulić" u Kninu, 2012. https://urn.nsk.hr/urn:nbn:hr:121:402604

Chicago 17th Edition

Vujasinović, Tanja. "VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR." Završni rad, Veleučilište "Marko Marulić" u Kninu, 2012. https://urn.nsk.hr/urn:nbn:hr:121:402604

Harvard

Vujasinović, T. (2012). 'VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR', Završni rad, Veleučilište "Marko Marulić" u Kninu, citirano: 17.11.2024., https://urn.nsk.hr/urn:nbn:hr:121:402604

Vancouver

Vujasinović T. VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR [Završni rad]. Knin: Veleučilište "Marko Marulić" u Kninu; 2012 [pristupljeno 17.11.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:121:402604

IEEE

T. Vujasinović, "VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR", Završni rad, Veleučilište "Marko Marulić" u Kninu, Knin, 2012. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:121:402604

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:121:402604

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Podaci o radu

Naslov	VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR
Autor	Tanja Vujasinović
Mentor	Marijana Drinovac Topalović (mentor)
Ustanova koja je dodijelila akademski / stručni stupanj	Veleučilište "Marko Marulić" u Kninu (Trgovinsko poslovanje s poduzetništvom) Knin
Datum i država obrane	2012-07-19, Hrvatska
Znanstveno / umjetničko područje, polje i grana	DRUŠTVENE ZNANOSTI Ekonomija Marketing
Sažetak	The aim of this Bachelor's thesis is to explain the role and influence of brand and its visual identity on consumer behaviour. Visual identity of a brand consists of all its visible attributes such as design, logo, colours and all types of external communication. Creating a strong visual identity is of crucial importance for the success of the brand. Well designed, it creates positive emotions; sympathy, trust and security. Thus, visual identity of the brand plays a great role in consumer decision making process. In this research paper we wish to examine whether the brand and its visual characteristics influence consumer purchasing behavior, and to investigate the issue of consumer perception of branded products and their relationship with brands. For the purpose of this research paper, a survey on the topic: “Brand and its visual identity on consumer behavior” was conducted on a sample of 40 respondents in the city of Knin. The thesis also deals with theoretical aspects related to the research topic.
Ključne riječi
Jezik	hrvatski
URN:NBN	urn:nbn:hr:121:402604
Studijski program	Naziv: Trgovinsko poslovanje s poduzetništvom Vrsta studija: stručni Stupanj studija: stručni Akademski / stručni naziv: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (bacc.oec.)
Vrsta resursa	Tekst
Način izrade datoteke	Izvorno digitalna
Prava pristupa	Pristup korisnicima matične ustanove
Uvjeti korištenja
Datum i vrijeme pohrane	2020-01-22 10:23:03