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undergraduate thesis
VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR
Vujasinović, Tanja (2012)
Marko Marulic Polytechnic of Knin
Commercial Business with Entrepreneurship

Cite this document

Vujasinović, T. (2012). VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:402604

Vujasinović, Tanja. "VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR." Undergraduate thesis, Marko Marulic Polytechnic of Knin, 2012. https://urn.nsk.hr/urn:nbn:hr:121:402604

Vujasinović, Tanja. "VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR." Undergraduate thesis, Marko Marulic Polytechnic of Knin, 2012. https://urn.nsk.hr/urn:nbn:hr:121:402604

Vujasinović, T. (2012). 'VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR', Undergraduate thesis, Marko Marulic Polytechnic of Knin, accessed 12 July 2020, https://urn.nsk.hr/urn:nbn:hr:121:402604

Vujasinović T. VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR [Undergraduate thesis]. Knin: Marko Marulic Polytechnic of Knin; 2012 [cited 2020 July 12] Available at: https://urn.nsk.hr/urn:nbn:hr:121:402604

T. Vujasinović, "VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR", Undergraduate thesis, Marko Marulic Polytechnic of Knin, Knin, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:121:402604

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Metadata
TitleVISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR
AuthorTanja Vujasinović
MentorMarijana Drinovac Topalović (mentor)
GranterMarko Marulic Polytechnic of Knin
(Commercial Business with Entrepreneurship)
Knin
Defense date and country2012-07-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
The aim of this Bachelor's thesis is to explain the role and influence of brand and its visual identity on consumer behaviour. Visual identity of a brand consists of all its visible attributes such as design, logo, colours and all types of external communication. Creating a strong visual identity is of crucial importance for the success of the brand. Well designed, it creates positive emotions; sympathy, trust and security. Thus, visual identity of the brand plays a great role in consumer decision making process. In this research paper we wish to examine whether the brand and its visual characteristics influence consumer purchasing behavior, and to investigate the issue of consumer perception of branded products and their relationship with brands. For the purpose of this research paper, a survey on the topic: “Brand and its visual identity on consumer behavior” was conducted on a sample of 40 respondents in the city of Knin. The thesis also deals with theoretical aspects related to the research topic.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:121:402604
Study programmeTitle: Commercial business with Enterpreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-22 10:23:03