VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR

Vujasinović, Tanja

Access restricted to students and staff of home institution

undergraduate thesis

VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR

2012. urn:nbn:hr:121:402604

Vujasinović, Tanja

Marko Marulic Polytechnic of Knin
Commercial Business with Entrepreneurship

Cite this document

APA 6th Edition

Vujasinović, T. (2012). VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR (Undergraduate thesis). Knin: Marko Marulic Polytechnic of Knin. Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:402604

MLA 8th Edition

Vujasinović, Tanja. "VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR." Undergraduate thesis, Marko Marulic Polytechnic of Knin, 2012. https://urn.nsk.hr/urn:nbn:hr:121:402604

Chicago 17th Edition

Vujasinović, Tanja. "VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR." Undergraduate thesis, Marko Marulic Polytechnic of Knin, 2012. https://urn.nsk.hr/urn:nbn:hr:121:402604

Harvard

Vujasinović, T. (2012). 'VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR', Undergraduate thesis, Marko Marulic Polytechnic of Knin, accessed 31 May 2023, https://urn.nsk.hr/urn:nbn:hr:121:402604

Vancouver

Vujasinović T. VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR [Undergraduate thesis]. Knin: Marko Marulic Polytechnic of Knin; 2012 [cited 2023 May 31] Available at: https://urn.nsk.hr/urn:nbn:hr:121:402604

IEEE

T. Vujasinović, "VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR", Undergraduate thesis, Marko Marulic Polytechnic of Knin, Knin, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:121:402604

Cite this item: https://urn.nsk.hr/urn:nbn:hr:121:402604

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Metadata

Title	VISUAL BRAND INDENTITY AND ITS INFLUENCE ON CONSUMER BEHAVIOUR
Author	Tanja Vujasinović
Mentor	Marijana Drinovac Topalović (mentor)
Granter	Marko Marulic Polytechnic of Knin (Commercial Business with Entrepreneurship) Knin
Defense date and country	2012-07-19, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	The aim of this Bachelor's thesis is to explain the role and influence of brand and its visual identity on consumer behaviour. Visual identity of a brand consists of all its visible attributes such as design, logo, colours and all types of external communication. Creating a strong visual identity is of crucial importance for the success of the brand. Well designed, it creates positive emotions; sympathy, trust and security. Thus, visual identity of the brand plays a great role in consumer decision making process. In this research paper we wish to examine whether the brand and its visual characteristics influence consumer purchasing behavior, and to investigate the issue of consumer perception of branded products and their relationship with brands. For the purpose of this research paper, a survey on the topic: “Brand and its visual identity on consumer behavior” was conducted on a sample of 40 respondents in the city of Knin. The thesis also deals with theoretical aspects related to the research topic.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:121:402604
Study programme	Title: Commercial business with Enterpreneurship Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Created on	2020-01-22 10:23:03