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undergraduate thesis
Segmentacija i tržišno pozicioniranje na primjeru Novalac prental kapsula
2023. urn:nbn:hr:121:491977
Tomaš, Nevenka
University of Applied Sciences Marko Marulic of Knin
Commercial Business with Entrepreneurship

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Tomaš, N. (2023). Segmentacija i tržišno pozicioniranje na primjeru Novalac prental kapsula (Undergraduate thesis). Knin: University of Applied Sciences Marko Marulic of Knin. Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:491977

Tomaš, Nevenka. "Segmentacija i tržišno pozicioniranje na primjeru Novalac prental kapsula." Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, 2023. https://urn.nsk.hr/urn:nbn:hr:121:491977

Tomaš, Nevenka. "Segmentacija i tržišno pozicioniranje na primjeru Novalac prental kapsula." Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, 2023. https://urn.nsk.hr/urn:nbn:hr:121:491977

Tomaš, N. (2023). 'Segmentacija i tržišno pozicioniranje na primjeru Novalac prental kapsula', Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:121:491977

Tomaš N. Segmentacija i tržišno pozicioniranje na primjeru Novalac prental kapsula [Undergraduate thesis]. Knin: University of Applied Sciences Marko Marulic of Knin; 2023 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:121:491977

N. Tomaš, "Segmentacija i tržišno pozicioniranje na primjeru Novalac prental kapsula", Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, Knin, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:121:491977

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Metadata
TitleSegmentacija i tržišno pozicioniranje na primjeru Novalac prental kapsula
Title (english)Segmentation and market positioning on the example of Novalac prental cps
AuthorNevenka Tomaš
MentorMatea Nakić (mentor)
Committee memberSanja Jurić (predsjednik povjerenstva)
Committee memberMatea Nakić (član povjerenstva)
Committee memberVedran Uroš (član povjerenstva)
GranterUniversity of Applied Sciences Marko Marulic of Knin
(Commercial Business with Entrepreneurship)
Knin
Defense date and country2023-07-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U posljednje vrijeme tržište dodataka prehrani raste sve više te postaju nezaobilazni trend. Bilo da su razlozi povećana svijest o važnosti brige o zdravlju, užurbani životni tempo uz koji se nema vremena za pripremu hrane ili nešto treće, rast tržišta neće garantirati uspjeh pojedinog proizvođača. Uspjeh ovisi i o drugim čimbenicima kao što su odabir ispravnih marketinških strategija. Također na tržištu se javlja velik broj istih ili sličnih proizvoda te se postavlja pitanje kako da se jedno poduzeće svojim proizvodom istakne u odnosu na druge. Segmentacija i tržišno pozicioniranje su bitan faktor uz pomoć kojeg se određeno poduzeće razlikuje u odnosu na konkurente i ostvaruje konkurentske prednosti. Kompleksnost ovih procesa slijedila je tvrtka Medis d.o.o. , stvorila jedinstven proizvod Novalac prenatal kapsule te uspješno zauzela vodeću tržišnu poziciju. Slijedom navedenoga, ovom završnom radu istraživati će se segmentacija i tržišno pozicioniranje na primjeru Novalac prenatalnih kapsula.
Abstract (english)
Recently, the market of nutritional supplements is growing more and more and they are becoming an inevitable trend. Whether the reasons are increased awareness of the importance of health care, a busy pace of life with no time to prepare food, or something else, the growth of the market will not guarantee the success of an individual producer. Success also depends on other factors such as choosing the right marketing strategies. There are also a large number of the same or similar products on the market, and the question arises as to how one company can stand out with its product compared to others. Segmentation and market positioning are important factors with the help of which a certain company differs from its competitors and achieves competitive advantages. The complexity of these processes was followed by the company Medis d.o.o. created a unique product, Novalac prenatal capsules, and successfully took a leading market position. Following the above, this final paper will investigate segmentation and market positioning on the example of Novalac prenatal capsules
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:121:491977
Study programmeTitle: Commercial business with Enterpreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-14 17:02:05