Percepcija i stavovi potrošača prema luksuznim markama

Kereta, Lorena

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undergraduate thesis

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Consumers perception and attitude bowards luxury brands

Lorena Kereta (2016)

Marko Marulic Polytechnic of Knin
Commercial Business with Entrepreneurship

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APA 6th Edition

Kereta, L. (2016). Percepcija i stavovi potrošača prema luksuznim markama (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:715433

MLA 8th Edition

Kereta, Lorena. "Percepcija i stavovi potrošača prema luksuznim markama." Undergraduate thesis, Marko Marulic Polytechnic of Knin, 2016. https://urn.nsk.hr/urn:nbn:hr:121:715433

Chicago 17th Edition

Kereta, Lorena. "Percepcija i stavovi potrošača prema luksuznim markama." Undergraduate thesis, Marko Marulic Polytechnic of Knin, 2016. https://urn.nsk.hr/urn:nbn:hr:121:715433

Harvard

Kereta, L. (2016). 'Percepcija i stavovi potrošača prema luksuznim markama', Undergraduate thesis, Marko Marulic Polytechnic of Knin, accessed 20 October 2019, https://urn.nsk.hr/urn:nbn:hr:121:715433

Vancouver

Kereta L. Percepcija i stavovi potrošača prema luksuznim markama [Undergraduate thesis]. Knin: Marko Marulic Polytechnic of Knin; 2016 [cited 2019 October 20] Available at: https://urn.nsk.hr/urn:nbn:hr:121:715433

IEEE

L. Kereta, "Percepcija i stavovi potrošača prema luksuznim markama", Undergraduate thesis, Marko Marulic Polytechnic of Knin, Knin, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:121:715433

Cite this item: https://urn.nsk.hr/urn:nbn:hr:121:715433

Metadata

Title	Percepcija i stavovi potrošača prema luksuznim markama
Title (english)	Consumers perception and attitude bowards luxury brands
Author	Lorena Kereta
Mentor	Ante Mrčela (mentor)
Granter	Marko Marulic Polytechnic of Knin (Commercial Business with Entrepreneurship) Knin
Defense date and country	2016-09-09, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Microeconomics
Abstract	Kao što ljudi imaju osobnost, tako imaju i marke. Iz toga dolazi termin „osobnost marke“ koja ima osobnost zbog koje ih ljudi vole, kupuju i cijene. Često se marke utjelovljuju u ljudskom obliku. Marka potrošaču mora dopuštati da izrazi vlastito ja. Kao alat personifikacije marki služe i slavne osobe pa tu potrošači svoje unutarnje osjećaje vezane uz proizvode ili marke izražavaju asociranjem s poznatim osobama. Svrha personalizacije marki jest približiti ih potrošaču tako da se potrošač prepozna u tim osobinama, tj. da marku percepira sličnu sebi i svom životnom stilu. Tako se marke poput stvarnih osoba mogu procjenjivati kao ugodne, savjesne, emocionalno stabilne i inteligentne.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:121:715433
Study programme	Title: Commercial business with Enterpreneurship Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Created on	2019-04-30 10:51:11