| Sažetak | E-trgovina je kupnja i prodaja proizvoda i usluga na internetu. Kada je riječ o klasifikaciji Etrgovine valja istaknuti kako postoji nekoliko kategorija i to E-trgovina usluga, E-trgovina
digitalnih proizvoda te E-trgovina trgovaca koji se bave prodajom fizičke robe. E-trgovina djeluje
u nekoliko tržišnih segmenata i to business-to-business, business-to-consumer, Consumer-toconsumer, consumer-to-business, business-to-administration te consumer-to-administration.
Prednosti E-trgovine su globalni marketinški doseg, lakši način upravljanja, fleksibilnost i
pogodnost te niski operativni troškovi. S druge strane, nedostatci E-trgovine su ograničena izravna
interakcija, tehnički izazovi te briga oko sigurnosti podataka. Trendovi E-trgovine su mobilna Etrgovina, umjetna inteligencija (AI), animacija, društvene mreže, influencer marketing, izbor
dostavnih službi, lokalizacija E-trgovine, Pop Up trgovine i dr. E-trgovina prema suvremenim
modelima realizacije prihoda podrazumijeva skladištenje i veleprodaju, drop shipping, white
labeling, pretplatničku E-trgovinu i uslužnu proizvodnju. |
| Sažetak (engleski) | E-commerce is the buying and selling of products and services on the Internet. When it comes to
the classification of E-commerce, it should be pointed out that there are several categories, namely
E-commerce of services, E-commerce of digital products and E-commerce of retailers who sell
physical goods. E-commerce operates in several market segments, namely business-to-business,
business-to-consumer, consumer-to-consumer, consumer-to-business, business-to-administration
and consumer-to-administration. The advantages of e-commerce are global marketing reach, easier
management, flexibility and convenience, and low operating costs. On the other hand, the
disadvantages of E-commerce are limited direct interaction, technical challenges and concerns
about data security. E-commerce trends are mobile E-commerce, artificial intelligence (AI),
animation, social networks, influencer marketing, choice of delivery services, localization of Ecommerce, Pop Up stores, etc. E-commerce, according to modern models of revenue realization,
implies storage and wholesale, drop shipping, white labeling, subscription E-commerce and service
production. |
