In the literature, the importance of small and medium-sized enterprises is increasingly emphasized because they drive the growth of the economy of the country in which they operate, positively contribute to the growth of employment because they create new jobs and create competitiveness. In modern conditions, everyone, including small and medium-sized enterprises, is increasingly faced with various risks and difficulties. It is precisely for this reason that it is very important that they have a high-quality strategic plan developed, the foundations of which are the mission and vision statement, goals, action plan and tactics. The top manager of the company is primarily responsible for defining them. If a small or mediumsized enterprise does not carry out strategic planning effectively and productively enough, it will affect its business and cause it to decline, and even collapse is possible. Strategic planning is actually the basis for every small and medium-sized company because it complements its strengths with opportunities on the market and thus represents its direction for achieving business goals. Although the process of strategic planning is not at all simple, the importance of its implementation and continuous upgrading is emphasized in order for a small or mediumsized enterprise to succeed in progressing and surviving on the market. Only then will the company be able to make quality and effective decisions on which to base its successful business results