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master's thesis
Važnost planiranja strategije DOP-s za poduzeća tercijarnog sektora
2023. urn:nbn:hr:121:110206
Martinović, Franka
University of Applied Sciences Marko Marulic of Knin

Cite this document

Martinović, F. (2023). Važnost planiranja strategije DOP-s za poduzeća tercijarnog sektora (Master's thesis). Knin: University of Applied Sciences Marko Marulic of Knin. Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:110206

Martinović, Franka. "Važnost planiranja strategije DOP-s za poduzeća tercijarnog sektora." Master's thesis, University of Applied Sciences Marko Marulic of Knin, 2023. https://urn.nsk.hr/urn:nbn:hr:121:110206

Martinović, Franka. "Važnost planiranja strategije DOP-s za poduzeća tercijarnog sektora." Master's thesis, University of Applied Sciences Marko Marulic of Knin, 2023. https://urn.nsk.hr/urn:nbn:hr:121:110206

Martinović, F. (2023). 'Važnost planiranja strategije DOP-s za poduzeća tercijarnog sektora', Master's thesis, University of Applied Sciences Marko Marulic of Knin, accessed 06 May 2024, https://urn.nsk.hr/urn:nbn:hr:121:110206

Martinović F. Važnost planiranja strategije DOP-s za poduzeća tercijarnog sektora [Master's thesis]. Knin: University of Applied Sciences Marko Marulic of Knin; 2023 [cited 2024 May 06] Available at: https://urn.nsk.hr/urn:nbn:hr:121:110206

F. Martinović, "Važnost planiranja strategije DOP-s za poduzeća tercijarnog sektora", Master's thesis, University of Applied Sciences Marko Marulic of Knin, Knin, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:121:110206

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Metadata
TitleVažnost planiranja strategije DOP-s za poduzeća tercijarnog sektora
Title (english)The importance of CSR strategy planning for companies of the tertiary sector
AuthorFranka Martinović
MentorValentina Vinšalek Stipić (mentor)
Committee memberSanja Jurić (predsjednik povjerenstva)
Committee memberValentina Vinšalek Stipić (član povjerenstva)
Committee memberVedran Uroš (član povjerenstva)
GranterUniversity of Applied Sciences Marko Marulic of Knin
Knin
Defense date and country2023-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom radu se opisuje koncept društveno odgovornog poslovanja. Navodi se njegov pojam te povezanost s turizmom. U sektoru turizma društveno odgovorno poslovanje predstavlja održivi razvoj i koristi društva s ciljem ostvarivanja profitabilnosti. Vrlo je važno primjenjivati koncept društveno odgovornog poslovanja koji su usmjereni na jačanje mehanizma rada, smanjenje negativnog učinka na tržištu kako bi poduzeće opstalo na tržištu i ostvarilo konkurentnu prednost. U Hrvatskoj je turizam među razvijenim gospodarskim granama, pogotovo za ljetni odmor, te mu je glavna aktivnost ostvarivanje ciljeva prema načelu održivog razvoja.
Abstract (english)
This paper describes the concept of socio-responsible business. His notion and connection with tourism are mentioned. In the tourism sector, corporate social responsibility represents sustainable development and benefits of society with the aim of achieving profitability. It is very important to apply the socio-responsible businessconcept aimed at strengthening the labour mechanism, reducing the negative impact on the market in order for the company to remain on the market and gain a competitive advantage. In Croatia, tourism is among the developed industries, especially for summer holidays, and its main activity is to achieve the goals according to the principle of sustainable development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:121:110206
Study programmeTitle: Economic and regulatory framework of entrepreneurship
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-13 05:27:37