Crises are situations that represent stressful periods for all individuals within a company. Early detection of crisis symptoms reduces its negative impact on the company. The crisis process requires constant vigilance and the implementation of the necessary activities to minimize damage to the company and to ensure the positive continuation of business operations after the crisis is over. Crisis management is tasked with managing the crisis that threatens the company's survival. Additionally, crisis management plans and implements the necessary measures to secure fundamental goals of the company. To implement these measures, crisis management has various tools for early identification of crisis and risk management. Crisis management respresents the effort and commitment of all participants in the company to contain the crisis or mitigate its harmful effects. A crisis causes changes within the company. It is the responsibility of management to ensure that these changes are positive. This final paper analyzes the impact of the crisis on three selected companies operating in the Republic of Croatia. The impact of the crisis caused by the COVID-19 virus on the selected companies was determined using profitability indicators, the Z-score model, and the BEX model.