| Abstract | Ruralni turizam može u potpunosti iskoristiti turističke resurse u ruralnim područjima za prilagodbu i optimizaciju ruralnih industrijskih struktura, proširenje poljoprivrednog industrijskog lanca, razvijanje usluga ruralnog turizma, promicanje nepoljoprivrednog zapošljavanja, povećanje prihoda poljoprivrednika, kao i stvaranje bolje ekonomske osnovice za nove ruralne gradnje. Republika Hrvatska ima velike razvojne mogućnosti u ruralnom turizmu, a ovaj rad pokušat će dati njihov pregled. Turisti, naime, sve više traže načine kako aktivnije provoditi svoje slobodno vrijeme, a upravo ruralna područja, svojom ponudom, kroz primjerice: nacionalne parkove, parkove prirode, kao i kroz obiteljska gospodarstva, agroturizme te ostale oblike ruralnog turizma, to mogu ponuditi. U radu će se koristiti SWOT analiza radi sveobuhvatne procjene i analize snaga, slabosti, prilika i prijetnji u razvoju ruralnog turizma u Republici Hrvatskoj. U radu se jasno utvrđuju prednosti i nedostatci ruralnih resursa Republike Hrvatske, kao i prilike i izazovi s kojima se susreću. SWOT analiza je metoda koja može objektivno i točno analizirati i proučavati trenutno stanje okruženja. Četiri slova SWOT-a predstavljaju: snagu (S - strengths), slabost (W- weaknesses), priliku (O - opportunities) i prijetnju (T – threats). Sveukupno, SWOT se može podijeliti na dva dijela: prvi dio je SW, koji se uglavnom koristi za analizu unutarnjih uvjeta te drugi dio, OT, koji se koristi za analizu vanjskih uvjeta. Ovom metodom mogu se definirati čimbenici koje vrijedi promovirati u razvojnim strategijama ruralnog turizma u Republici Hrvatskoj, kao i izbjeći nepovoljne čimbenike. Također, mogu se otkriti problemi, pronaći rješenja, te definirati budući smjer razvoja. U obzir se uzeo i primjetan trend depopulacije u Republici Hrvatskoj, koji je naročito izražen u ruralnim područjima, a sve u cilju pronalaska "alternativnog" rješenja za periferni razvoj zemlje. Takav razvoj ogleda se u povećanju zaposlenosti u ruralnom sektoru, povećanju obiteljskog dohotka, te prema tome, socijalno-ekonomske potpore, kao i reformacije lokalnih ruralnih zajednica. |
| Abstract (english) | Rural tourism can take full advantage of tourism resources in rural areas to adapt and optimize rural industrial structures, expand the agricultural industrial structures, develop rural tourism services, promote non-agricultural employment, increase farmers' incomes, and create a better economic base for new rural construction. The Republic of Croatia has great development opportunities in rural tourism, and in this paperwork will try to give an overview. Namely, tourists are increasingly looking for different ways to spend their free time more actively, and rural areas, with their offer, can offer it through national parks, nature parks, as well as through family farms, agritourism and other forms of rural tourism. The work will use SWOT analysis for a comprehensive assessment and analysis of strengths, weaknesses, opportunities and threats in the development of rural tourism in the Republic of Croatia. The paper clearly identifies the advantages and disadvantages of rural resources of Croatia, as well as the opportunities and challenges they face. SWOT analysis is a method that can objectively and accurately analyse and study the current state of the environment. The four letters of the SWOT represent: strength (S - strengths), weakness (W-weaknesses), opportunity (O - opportunities) and threat (T - threats). Overall, the SWOT can be divided into two parts: the first part is SW, which is mainly used for the analysis of internal conditions, and the second part, OT, is used for the analysis of external conditions. This method can define the factors that are worth promoting in the development strategies of rural tourism in Croatia, as well as avoid unfavourable factors. Also, problems can be discovered, solutions found, and the future direction of development determined. The noticeable trend of depopulation in Croatia was also taken for consideration, which is especially pronounced in rural areas, all with the aim of finding an "alternative" solution for the peripheral development of the country. Such a development is reflected in the increase of employment in the rural sector, the increase of family income, and therefore in socio-economic support, as well as the reform of local rural communities. |
