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graduate thesis
Oglašavanje
2024. urn:nbn:hr:121:499234
Radošević, Mate
University of Applied Sciences Marko Marulic of Knin
Commercial Business with Entrepreneurship

Cite this document

Radošević, M. (2024). Oglašavanje (Graduate thesis). Knin: University of Applied Sciences Marko Marulic of Knin. Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:499234

Radošević, Mate. "Oglašavanje." Graduate thesis, University of Applied Sciences Marko Marulic of Knin, 2024. https://urn.nsk.hr/urn:nbn:hr:121:499234

Radošević, Mate. "Oglašavanje." Graduate thesis, University of Applied Sciences Marko Marulic of Knin, 2024. https://urn.nsk.hr/urn:nbn:hr:121:499234

Radošević, M. (2024). 'Oglašavanje', Graduate thesis, University of Applied Sciences Marko Marulic of Knin, accessed 21 February 2025, https://urn.nsk.hr/urn:nbn:hr:121:499234

Radošević M. Oglašavanje [Graduate thesis]. Knin: University of Applied Sciences Marko Marulic of Knin; 2024 [cited 2025 February 21] Available at: https://urn.nsk.hr/urn:nbn:hr:121:499234

M. Radošević, "Oglašavanje", Graduate thesis, University of Applied Sciences Marko Marulic of Knin, Knin, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:121:499234

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Metadata
TitleOglašavanje
Title (english)Advertising
AuthorMate Radošević
MentorBranko Peran (mentor)
Committee memberMirko Goreta (predsjednik povjerenstva)
Committee memberBranko Peran (član povjerenstva)
Committee memberLovorka Blažević (član povjerenstva)
GranterUniversity of Applied Sciences Marko Marulic of Knin
(Commercial Business with Entrepreneurship)
Knin
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Oglašavanje kao vrsta audio, odnosno, vizualne marketinške komunikacije koristi sponzorirane i neosobne poruke kako bi promovirala i prodala robne marke proizvoda te usluge. Ovom neosobnom komunikacijom oglašavanje potencijalnog kupca pokušava nagovoriti da kupi proizvod, marku ili uslugu, učini ju poznatom i ujedno prenese sliku o određenom proizvodu ili uslugi. Oglašavanje dakle utječe na ponašanje kupaca davanjem iscrpnih informacija o proizvodu ili uslugama s ciljem da pridobije što više kupaca i sljedbenika. Stoga se najkraće može reći da je oglašavanje komunikacija s jasnom komercijalnom namjerom sa svrhom poticanja potrošnje proizvoda ili korištenja usluga, odnosno oglašavanje je samo jedan u nizu alata kojima marketing mora privući pažnju budućih kupaca.
Abstract (english)
Advertising as a type of audio or visual marketing communication uses sponsored and impersonal messages to promote and sell brands of products and services. With this impersonal communication, advertising tries to persuade a potential customer to buy a product, brand or service, make it known and at the same time convey an image of a specific product or service. Advertising therefore influences customer behavior by providing detailed information about a product or service in order to gain as many customers and followers as possible. Therefore, it can be briefly said that advertising is communication with a clear commercial intention with the purpose of encouraging the consumption of products or the use of services, that is, advertising is only one of a series of tools with which marketing must attract the attention of future customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:121:499234
Study programmeTitle: Economic and normative framework of entrepreneurship
Study programme type: professional
Study level: graduate
Academic / professional title: magistar ekonomije / magistra ekonomije (magistar ekonomije / magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-10-29 11:31:39