prikaz prve stranice dokumenta Strategije marketinškog spleta
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undergraduate thesis
Strategije marketinškog spleta
2023. urn:nbn:hr:121:887903
Mujan, Ema
University of Applied Sciences Marko Marulic of Knin

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Mujan, E. (2023). Strategije marketinškog spleta (Undergraduate thesis). Knin: University of Applied Sciences Marko Marulic of Knin. Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:887903

Mujan, Ema. "Strategije marketinškog spleta." Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, 2023. https://urn.nsk.hr/urn:nbn:hr:121:887903

Mujan, Ema. "Strategije marketinškog spleta." Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, 2023. https://urn.nsk.hr/urn:nbn:hr:121:887903

Mujan, E. (2023). 'Strategije marketinškog spleta', Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:121:887903

Mujan E. Strategije marketinškog spleta [Undergraduate thesis]. Knin: University of Applied Sciences Marko Marulic of Knin; 2023 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:121:887903

E. Mujan, "Strategije marketinškog spleta", Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, Knin, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:121:887903

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Metadata
TitleStrategije marketinškog spleta
Title (english)Marketing mix strategies
AuthorEma Mujan
MentorMatea Nakić (mentor)
Committee memberSanja Jurić (predsjednik povjerenstva)
Committee memberMatea Nakić (član povjerenstva)
Committee memberVedran Uroš (član povjerenstva)
GranterUniversity of Applied Sciences Marko Marulic of Knin
Knin
Defense date and country2023-07-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Proizvod, cijena promocija i distribucija predstavljaju osnovne elemente koje sačinjavaju marketinški splet. Elementima odnosno njihovom analizom koriste se menadžeri svih poslovnih organizacija kako bi na što bolji i učinkovitiji način zauzeli zavidno mjesto na tržištu i na taj način ostvarili konkurentsku prednost. Uz dobro poznate elemente 4P (proizvod, cijena, promocija i distribucija) u novije vrijeme sve više se ističe i 7P (ljudi, procesi i fizičko okruženje), kao neophodan alat za upravljanje marketingom današnjice.
Abstract (english)
Product, price, promotion and distribution represent the basic elements that make up the marketing mix. The elements or their analysis are used by the managers of all business organizations in order to occupy an enviable position on the market in the best and most efficient way possible and thus achieve a competitive advantage. In addition to the well-known elements of 4P (product, price, promotion and distribution), recently 7P (people, processes and physical environment) has become increasingly prominent, as a necessary tool for today's marketing management.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:121:887903
Study programmeTitle: Commercial business with Enterpreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-27 11:31:14