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undergraduate thesis
Oglašavanje malih tvrtki u posebnim situacijama
2023. urn:nbn:hr:121:019993
Goreta, Ana-Marija
University of Applied Sciences Marko Marulic of Knin

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Goreta, A. M. (2023). Oglašavanje malih tvrtki u posebnim situacijama (Undergraduate thesis). Knin: University of Applied Sciences Marko Marulic of Knin. Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:019993

Goreta, Ana Marija. "Oglašavanje malih tvrtki u posebnim situacijama." Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, 2023. https://urn.nsk.hr/urn:nbn:hr:121:019993

Goreta, Ana Marija. "Oglašavanje malih tvrtki u posebnim situacijama." Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, 2023. https://urn.nsk.hr/urn:nbn:hr:121:019993

Goreta, A. M. (2023). 'Oglašavanje malih tvrtki u posebnim situacijama', Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:121:019993

Goreta AM. Oglašavanje malih tvrtki u posebnim situacijama [Undergraduate thesis]. Knin: University of Applied Sciences Marko Marulic of Knin; 2023 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:121:019993

A. M. Goreta, "Oglašavanje malih tvrtki u posebnim situacijama", Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, Knin, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:121:019993

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Metadata
TitleOglašavanje malih tvrtki u posebnim situacijama
Title (english)Advertising of small companies in special situations
AuthorAna-Marija Goreta
MentorMatea Nakić (mentor)
Committee memberSanja Jurić (predsjednik povjerenstva)
Committee memberMatea Nakić (član povjerenstva)
Committee memberVedran Uroš (član povjerenstva)
GranterUniversity of Applied Sciences Marko Marulic of Knin
Knin
Defense date and country2023-07-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Male tvrtke za razliku od velikih imaju znatno manje resurse u vidu nižih budžeta i zaposlenih koji se bave samo oglašavanjem, dok velike tvrtke imaju velike budžete te odjele unutar njih samih koji se bave isključivo oglašavanjem. Isto tako, male tvrtke koje djeluju na određenom području i imaju manju ciljanu skupinu kojoj se oglašavaju, mogu imati znatno veći utjecaj od onih velikih. Kako bi se donijeli zaključci o navedenom predmetu istraživanja, prethodno je važno definirati ulogu i specifičnosti primjene marketinga u malom poduzetništvu kao i obrazložiti dosadašnja teorijska saznanja o pojmu oglašavanja. Analizirat će se oglašavanje malih tvrtki u posebnim situacijama na primjeru Radio Drniš - male lokalne radio postaja koja se sluša većinom u okviru lokalne zajednice Grada Drniša. Na kraju rada dati će se zaključna razmatranja.
Abstract (english)
Small companies, in contrast to large ones, have significantly fewer resources in the form of lower budgets and employees who only deal with advertising, while large companies have large budgets and departments within themselves that deal exclusively with advertising. Likewise, small companies that operate in a certain area and have a smaller target group to which they advertise can have a significantly greater impact than large ones. In order to reach conclusions about the mentioned subject of research, it is important to first define the role and specifics of the application of marketing in small businesses, as well as to explain the theoretical knowledge about the concept of advertising. Advertising of small companies in special situations will be analyzed using the example of Radio Drniš - a small local radio station that is listened to mostly within the local community of the City of Drniš. At the end of the paper, concluding considerations will be given.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:121:019993
Study programmeTitle: Commercial business with Enterpreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-16 07:06:46