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master's thesis
E-poslovna inteligencija u praksi
2023. urn:nbn:hr:121:549256
Bobinac, Josipa
University of Applied Sciences Marko Marulic of Knin

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Bobinac, J. (2023). E-poslovna inteligencija u praksi (Master's thesis). Knin: University of Applied Sciences Marko Marulic of Knin. Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:549256

Bobinac, Josipa. "E-poslovna inteligencija u praksi." Master's thesis, University of Applied Sciences Marko Marulic of Knin, 2023. https://urn.nsk.hr/urn:nbn:hr:121:549256

Bobinac, Josipa. "E-poslovna inteligencija u praksi." Master's thesis, University of Applied Sciences Marko Marulic of Knin, 2023. https://urn.nsk.hr/urn:nbn:hr:121:549256

Bobinac, J. (2023). 'E-poslovna inteligencija u praksi', Master's thesis, University of Applied Sciences Marko Marulic of Knin, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:121:549256

Bobinac J. E-poslovna inteligencija u praksi [Master's thesis]. Knin: University of Applied Sciences Marko Marulic of Knin; 2023 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:121:549256

J. Bobinac, "E-poslovna inteligencija u praksi", Master's thesis, University of Applied Sciences Marko Marulic of Knin, Knin, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:121:549256

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Metadata
TitleE-poslovna inteligencija u praksi
Title (english)E-business intelligence in practice
AuthorJosipa Bobinac
MentorSanja Jurić (mentor)
Committee memberVedran Uroš (predsjednik povjerenstva)
Committee memberSanja Jurić (član povjerenstva)
Committee memberNikolina Grizelj (član povjerenstva)
GranterUniversity of Applied Sciences Marko Marulic of Knin
Knin
Defense date and country2023-03-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Poslovna inteligencija predstavlja proces prikupljanja podataka iz vanjskih i unutarnjih izvora, uz pomoć analize i distribucije u vidu informacije te pomoću softvera dolazi do poslovne odluke. Sve veći broj podataka, informacija predstavlja problem u analiziranju, međutim razvojem tehnologije odnosno interneta razvija se i novi oblik poslovne inteligencije, eposlovna inteligencija koja omogućava lakše analiziranje i distribuiranje podataka kako bi poslovni subjekti na jednostavniji način došli do odluke. U radu se stavlja naglasak na poslovnu inteligenciju te e-poslovnu inteligenciju u poduzećima svih veličina. Za potrebe otkrivanja stvarne slike o upoznatosti i primjeni e-poslovne inteligencije u hrvatskim poduzećima, provedeno je istraživanje kojim se jasno ukazalo na prisutnost e-poslovne inteligencije u poduzećima svih veličina, s jačim ili manjim intenzitetom, ali s jasnom potvrdom o njenoj važnosti primjene u kvalitetnijem poslovnom odlučivanju.
Abstract (english)
Business intelligence represents the process of collecting data from external and internal sources, with the help of analysis and distribution in the form of information and with the help of software, a business decision is reached. The growing number of data and information presents a problem in analysis, however, with the development of technology, that is, the Internet, a new form of business intelligence is also developing, e-business intelligence, which enables easier analysis and distribution of data so that business entities can reach decisions in a simpler way. The paper emphasizes business intelligence and e-business intelligence in companies of all sizes. For the purposes of revealing the real picture of familiarity and application of e-business intelligence in Croatian companies, a study was conducted that clearly indicated the presence of e-business intelligence in companies of all sizes, with greater or lesser intensity, but with a clear confirmation of the importance of its application in better business decision-making.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:121:549256
Study programmeTitle: Economic and regulatory framework of entrepreneurship
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ica ekonomije (stručni/a specijalist/ica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-09 12:20:00