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undergraduate thesis
Etičnost i etički sukobi u istraživanju tržišta
2021. urn:nbn:hr:121:704310
Vidović, Matea
University of Applied Sciences Marko Marulic of Knin
Commercial Business with Entrepreneurship

Cite this document

Vidović, M. (2021). Etičnost i etički sukobi u istraživanju tržišta (Undergraduate thesis). Knin: University of Applied Sciences Marko Marulic of Knin. Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:704310

Vidović, Matea. "Etičnost i etički sukobi u istraživanju tržišta." Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, 2021. https://urn.nsk.hr/urn:nbn:hr:121:704310

Vidović, Matea. "Etičnost i etički sukobi u istraživanju tržišta." Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, 2021. https://urn.nsk.hr/urn:nbn:hr:121:704310

Vidović, M. (2021). 'Etičnost i etički sukobi u istraživanju tržišta', Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, accessed 13 November 2024, https://urn.nsk.hr/urn:nbn:hr:121:704310

Vidović M. Etičnost i etički sukobi u istraživanju tržišta [Undergraduate thesis]. Knin: University of Applied Sciences Marko Marulic of Knin; 2021 [cited 2024 November 13] Available at: https://urn.nsk.hr/urn:nbn:hr:121:704310

M. Vidović, "Etičnost i etički sukobi u istraživanju tržišta", Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, Knin, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:121:704310

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Metadata
TitleEtičnost i etički sukobi u istraživanju tržišta
Title (english)Ethics and ethical conflicts in market research
AuthorMatea Vidović
MentorValentina Vinšalek Stipić (mentor)
Committee memberSanja Jurić (predsjednik povjerenstva)
Committee memberValentina Vinšalek Stipić (član povjerenstva)
Committee memberVedran Uroš (član povjerenstva)
GranterUniversity of Applied Sciences Marko Marulic of Knin
(Commercial Business with Entrepreneurship)
Knin
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Macroeconomics
Abstract
Ovaj rad je napisan sa ciljem prikazivanja etičkih sukoba u istraživanju tržišta. U radu su opisane studije slučaja u kojima se prikazuje kako etički konflikti imaju utjecaja na ispitanike prilikom istraživanja tržišta. Etično ponašanje je jedno od glavnih načela prilikom istraživanja tržišta, no neke skupine, poput djece i starijih osoba, dolaze u konflikte zbog manjka etičnosti prilikom istraživačkog procesa.
Abstract (english)
This paper is written with the aim of presenting ethical conflicts in market research. The paper describes case studies showing how ethical conflicts affect respondents in market research. Ethical behavior is one of the main principles in market research, but some groups, such as children and older people, come into conflict due to a lack of ethics in the research process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:121:704310
Study programmeTitle: Commercial business with Enterpreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-22 09:17:50