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undergraduate thesis
Utjecaj inovacija na ponašanje potrošača
2020. urn:nbn:hr:121:938493
Jukić, Katarina
Marko Marulic Polytechnic of Knin
Commercial Business with Entrepreneurship

Cite this document

Jukić, K. (2020). Utjecaj inovacija na ponašanje potrošača (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:938493

Jukić, Katarina. "Utjecaj inovacija na ponašanje potrošača." Undergraduate thesis, Marko Marulic Polytechnic of Knin, 2020. https://urn.nsk.hr/urn:nbn:hr:121:938493

Jukić, Katarina. "Utjecaj inovacija na ponašanje potrošača." Undergraduate thesis, Marko Marulic Polytechnic of Knin, 2020. https://urn.nsk.hr/urn:nbn:hr:121:938493

Jukić, K. (2020). 'Utjecaj inovacija na ponašanje potrošača', Undergraduate thesis, Marko Marulic Polytechnic of Knin, accessed 25 July 2021, https://urn.nsk.hr/urn:nbn:hr:121:938493

Jukić K. Utjecaj inovacija na ponašanje potrošača [Undergraduate thesis]. Knin: Marko Marulic Polytechnic of Knin; 2020 [cited 2021 July 25] Available at: https://urn.nsk.hr/urn:nbn:hr:121:938493

K. Jukić, "Utjecaj inovacija na ponašanje potrošača", Undergraduate thesis, Marko Marulic Polytechnic of Knin, Knin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:121:938493

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Metadata
TitleUtjecaj inovacija na ponašanje potrošača
Title (english)The impact of innovation on consumer behavior
AuthorKatarina Jukić
MentorLinda Martić Kuran (mentor)
Committee memberMirko Goreta (predsjednik povjerenstva)
Committee memberLinda Martić Kuran (član povjerenstva)
Committee memberVedran Uroš (član povjerenstva)
GranterMarko Marulic Polytechnic of Knin
(Commercial Business with Entrepreneurship)
Knin
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Potrošački orijentiran pristup definiranju inovacija favoriziran je u odnosu na druge, posebno u istraživanju ponašanja potrošača, točnije u istraživanjima vezanim uz širenje inovacija i usvajanje; razlog je taj što se koncept „novosti" ili „inovacije" razmatra kroz fokus na potrošača i njegovu / njezinu reakciju na novi proizvod i uslugu u smislu prihvaćanja i odbijanja. Namjera rada je uvidjeti kako određena marketinška strategija, poput inovacija, utječe na ponašanje potrošača. Inovacije su jedan od glavnih alata koje organizacije koriste kako bi pozitivno utjecale na potrošačko ponašanje potrošača i privukle više kupaca. Da bih bolje razumjeli inovacije i ulogu koje inovacije imaju, u radu će se one prvo definirati, a zatim će se pobliže objasniti na primjerima inovativnih poduzeća te objasniti načine na koje se poduzeća koje ih proizvode koriste u promicanju inovacija.
Abstract (english)
The consumer-oriented approach in defining innovation is favoured over others, especially in consumer behaviour researches, more specifically, in researches related to innovation dissemination and adoption; the reason for that is the concept of “novelty” or “innovation” considered through a focus on the consumer and his / her reaction to the new product and service in terms of acceptance and rejection. The intention of this paper is to see how a particular marketing strategy, such as innovation, affects consumer behaviour. Innovation is one of the main tools that organizations use to positively influence consumer behaviour and attract more customers. In order to better understand innovations and the role that innovations play, in the paper first be defined term innovation, and then they will be explained more detailed, and on the examples of innovative companies and also explained the ways in which companies that produce them are used to promote innovation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:121:938493
Study programmeTitle: Commercial business with Enterpreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-19 08:03:51