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undergraduate thesis
MARKETING OSOBA David Beckham
Cota, Ivana (2012)
Marko Marulic Polytechnic of Knin
Commercial Business with Entrepreneurship

Cite this document

Cota, I. (2012). MARKETING OSOBA David Beckham (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:529992

Cota, Ivana. "MARKETING OSOBA David Beckham." Undergraduate thesis, Marko Marulic Polytechnic of Knin, 2012. https://urn.nsk.hr/urn:nbn:hr:121:529992

Cota, Ivana. "MARKETING OSOBA David Beckham." Undergraduate thesis, Marko Marulic Polytechnic of Knin, 2012. https://urn.nsk.hr/urn:nbn:hr:121:529992

Cota, I. (2012). 'MARKETING OSOBA David Beckham', Undergraduate thesis, Marko Marulic Polytechnic of Knin, accessed 15 July 2020, https://urn.nsk.hr/urn:nbn:hr:121:529992

Cota I. MARKETING OSOBA David Beckham [Undergraduate thesis]. Knin: Marko Marulic Polytechnic of Knin; 2012 [cited 2020 July 15] Available at: https://urn.nsk.hr/urn:nbn:hr:121:529992

I. Cota, "MARKETING OSOBA David Beckham", Undergraduate thesis, Marko Marulic Polytechnic of Knin, Knin, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:121:529992

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Metadata
TitleMARKETING OSOBA David Beckham
AuthorIvana Cota
MentorMarijan Sekso (mentor)
GranterMarko Marulic Polytechnic of Knin
(Commercial Business with Entrepreneurship)
Knin
Defense date and country2012-05-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Važnost marketinga je velika. Smatra se pokretačem razvoja svake tvrtke, koji obuhvaća različite marketinške aktivnosti kojima se želi doprijeti do kupca, utjecati na njegovu svijest i potaknuti ga na kupovinu. Marketing je neophodan ako se želi na primjer izgraditi prepoznatljiv brand, informirati se ili možda komunicirati sa okolinom. Ovaj rad temelji se na definiciji samog marketinga, te na definiciji različitih marketinških metoda. Središnji dio rada posvetit će se liku Davida Beckhama za kojeg se smatra da je pravi marketinški genije, koji je svojim lukavim marketinškim potezima pretvorio svoje ime u brand. Autorica se nada da će se iz ovog rada uspjeti shvatiti sama bit marketinga. Smatra da je navela sve što je potrebno da bi se shvatila važnost i opširnost pojma marketing i marketing osoba.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:121:529992
Study programmeTitle: Commercial business with Enterpreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-22 09:43:22